Artisanal Italian Sandwiches Have Arrived in the Castro
Heroic Italian’s sandwiches are a hit in LA. Now they’re taking on San Francisco.
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All San Francisco Wants is a Big Sandwich, proclaimed this very publication in September. But David Bullitt, the man behind the San Francisco iteration of Heroic Deli, is hopeful that San Francisco wants more than that — so hopeful that despite the pandemic, he’s opening a new spot specializing in smaller, artisanal sandwiches in the Castro District.
Bullitt wasn’t always a sandwich guy: Along with his brother, Jeffrey Merrihue, he had a whole career in Silicon Valley, working at tech companies like Intel and Samsung. A couple of years ago, Merrihue left the tech world and opened a Santa Monica restaurant called Heroic Italian. When Bullitt, an SF resident, headed down south to help his brother get started, he started thinking that he might want to open a restaurant, too.