The university’s marketing program was recently ranked second in the state by Plexuss, an education technology company based in California. Plexuss connects millions of students globally with opportunities and research in higher education, according to their mission statement.
In determining which universities in the state have the best marketing programs, Plexuss used data from the Department of Education to look at key factors such as graduation rates, admissions yield, program popularity and student retention rates.
Associate Professor of marketing Tarà Lopez, who is responsible for many of the advances in the department during the past few years along with Assistant Professor of marketing April Kemp, shared what makes the marketing program at Southeastern different from others across the state.
The university’s Professional Sales Program held its Spring 2021 internal Professional Sales Competition today, concluding at 3 p.m. with the announcement of the winner, senior marketing major Jenna Pecot.
The role-playing competition commenced this morning in Garrett Hall’s Sales Lab, as several students took turns making sales pitches via Zoom to professionals in the marketing field. After preparing for the competition since this semester, each student had 15 minutes to close a sale.
Junior marketing major Emily Browning received first runner-up, and senior marketing major Madeline Lato received second runner-up.
Pecot is a graduating senior who has competed in previous sales competitions. She said she did not decide to compete until last week and described what it was like to win.