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How StockX became the stock market of hype
StockX EC-1 Part 1: Origin story
While the old adage goes, “Find a job you love doing, you’ll never work a day in your life,” it’s safe to assume this was well before the age of the YouTuber, “plandids” and the stock market of things. StockX may be a multibillion dollar juggernaut with massive influence radiating throughout sneaker culture today, but it started with taking the leap to transforming a personal passion into a business plan.
For founder Josh Luber, keeping his love for sneakers separate from his career was very intentional at first. As he continued to invest into his hobby, he saw something from his corporate jobs that was altogether missing from sneakers — data. As he established and dove deeper into the numbers, an entirely different vision arose. A basketball game, a check and a business later, StockX was born.
New-yorkUnited-statesMichael-jordanKevin-durantMark-sabinoJosh-luberBrendan-dunneAndy-oliverAmare-stoudemireStockx-greg-schwartzLebron-jamesPenny-hardawaySales of sports and gaming cards exploded on StockX, Mercari, and eBay in 2020.
Experts say a nostalgia factor associated with certain cards encouraged the category's growth.
Trading cards can also be a softer entry into investing for novice investors.
Trading cards have been around for decades. But now, the industry is undergoing a resale renaissance.
Across the board, sales for sports and gaming cards exploded in 2020. eBay sold more than 4 million more sports, non-sport trading cards, and collectible card games in 2020 than in 2019, resulting in a 142% surge in domestic sales in the category.
Sales were also up 4,000% in 2020 on StockX, a resale platform dedicated mainly to sneakers and streetwear. On Mercari, another e-commerce marketplace, trading cards saw a 405% year-over-year increase in orders placed in January 2021.
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StockX raised $275 million in December that values the sneaker marketplace at $2.8 billion.
Sources tell Insider that a public offering could happen as early as this year.
Cofounder Greg Schwartz describes the journey from zero to profits helped by billionaire Dan Gilbert.
On a Friday evening in March, 2015, StockX cofounder and chief operating officer Greg Schwartz was faced with a life-altering decision. Stay in Detroit to build a new startup with billionaire investor Dan Gilbert. Or, sell his company and move to San Francisco.
At the time, Schwartz was the co-founder of UpTo Inc., a social networking app that was funded by Gilbert's Detroit Venture Partners. After a few years of trying to scale the business, Schwartz was ready to call it quits when Gilbert called him to meet in person.
CaliforniaUnited-statesHong-kongTorontoOntarioCanadaPhiladelphiaPennsylvaniaSan-franciscoAmericaDeena-bahriA-louis-vuittonStockX is a legitimate website although buying a PlayStation from StockX comes with some caveats.
First of all, you will have to prepare for higher-than-retail prices as the PS5s are not being sold by StockX directly, but rather by resellers.
For example, the retail price for a PS5 Disc Edition is £499.99, while the PS5 Digital Edition RRP is £359.99.
If you look at StockX's offerings, the consoles are being sold for anywhere from £566 to upwards of £1,000.
You need to ask yourself whether you want to pay a high premium on the console or wait until more stock arrives from Sony.
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