/PRNewswire/ GroupM, WPP s media investment group, today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly.
Research shows changing ecosystem of players and advertising opportunity as well as the consumer engagement and data challenges facing brands in the connected TV space
One of the internet’s primary protections is on the verge of an overhaul.
Section 230 part of the Communications Decency Act shields online companies, including tech platforms and publishers, from being liable for the content that others post to their sites. But, amid outcries over disinformation, hate speech and concerns about biased decisions to kick people off social media platforms, Democratic and Republican lawmakers alike have proposed changing Section 230 over the past year.
The most recent reform proposal is the SAFE TECH Act, which was introduced on Feb. 5 by Democratic Sens. Mark Warner of Virginia, Mazie Hirono of Hawaii and Amy Klobuchar of Minnesota. The bill would make platforms like Facebook and Twitter liable when paid content posted on their sites is used to target vulnerable people. But some lawyers and media executives say the SAFE TECH Act and other reform proposals would remove legal protections that helped the web thrive in the first place.
Campaign US reveals Female Frontier honorees
Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.
The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media and technology, and their ability to make positive change.
“Given that women make the majority of purchasing decisions in U.S. households, balanced female leadership in the advertising and marketing industry is simply good business,” said
Some pause ad spend, questioning when to return
The turmoil following the storming of Capitol Hill prompted many brands to halt ad placements.
Sources: Facebook, Youtube, Twitter, Getty Images January 8, 2021
The turmoil following Wednesday’s storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt ad placements. It’s a tactic that has become all too common, given our politically charged times.