Latinx audiences, key to the success of "Fast and Furious," are Hollywood's most dependable customers. Now they're helping movie theaters bounce back after COVID-19. Will they be rewarded?
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If movie theaters are to bounce back after the pandemic, Hollywood will have to rely on a loyal audience it has long neglected: Latinxs.
The COVID-19 shutdown was brutal for the film industry. According to a report by the Motion Picture Assn., box office sales in the United States and Canada dropped by 80% in 2020. Studios postponed movie premieres by more than a year or released them on streaming platforms.
But now there’s a vaccine, and with mass inoculation comes the hope that audiences will return to their local cineplexes. Luckily for the industry, Latinxs can save the day.