French automaker Peugeot has used the lion logo on its vehicles for over a century. With a new version of the emblem recently introduced, again featuring a lion's head, we took the latest Peugeot cub to the Swartland to become acquainted with its legendary Cape equivalent, as depicted on the label of the Lion's Hill range of wines.
For over 170 years, Peugeot, now the leading brand in the Stellantis Group, have featured the lion emblem (some say it was based on the Lion of Belfort, emblem of Franche-Comté, a wine-making region and home to the Peugeot family) as its logo.
It's the brand's first new logo in a decade and the eleventh since 1850.
If you want to buy a French car in North America, you'll have to drop upwards of three million dollars for a Bugatti Chiron or one of the other high-speed exotics produced by the brand. But affordable and quirky French cars from the likes of Renault and Peugeot remain forbidden fruit in the US.
Peugeot is part of the newly-formed Stellantis, of course, which includes the likes of Fiat, Alfa Romeo, and Jeep. We may not be able to drive Peugeots, but we can still appreciate them from a distance, and they'll all soon be wearing a brand new logo. It's a big update for what is the world's oldest surviving automotive brand.