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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
SnowdoniaGwyneddUnited-kingdomTokyoJapanUnited-statesLlanfihangel-glyn-myfyrConwyStowfordDevonBelgiumLlandudno IT IS an all-American classic with a couple of Welsh twists. Jones Popcorn, a newly launched range of snacks being sold by the growing Bwydydd Madryn food company based in Pwllheli, feature the tastes of Halen Môn sea salt from the coastline of Anglesey and Blodyn Aur (Golden Flower) rapeseed oil from hills above Llanfihangel Glyn Myfyr in Conwy. The company, which recently opened a new warehouse to cope with burgeoning demand for its treats, also producing iconic Welsh treats like individual slices of Bara Brith fruit loaf and twin packs of Welsh Cakes made in the Snowdonia village of Llanllechid, along with Jones Chocolate from Bala.
SnowdoniaGwyneddUnited-kingdomPwllheliLlanfihangel-glyn-myfyrConwyUnited-statesLlandudnoFranceLlanllechidCricciethDyffryn-ogwen