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The outfit of 2020 you may already have purva@khaleejtimes.com Filed on December 24, 2020
2020 will go down in history as the year we spent in pyjamas. The sales for sleepwear went up the roof, as we stayed at home and chose #comfortwear over everything else. Indoor glamour (think: silk-satin PJs) got a new meaning, as we attended to chores and, at the same time, stayed Zoom-call ready. As we reach the end of the year, it’s time we declared PJs as the outfit for 2020.
PJs, an isolation outfit, that sold like hotcakes
Sensing a growing demand for PJs, Sameeksha Ahuja and Salima Lakdawala launched their brand SleePJs Luxury Sleepwear earlier in the year. “We saw a rise in our sales. A big chunk of people worked from home as they managed chores, kids and family time, their choice of attire saw a shift to something casual and comfortable,” the duo says. SleePJs was quick to launch the website as the pandemic hit and they received a lot of orde