January 21, 2021
Citroen C5 Aircross SUV to hit market this quarter
Groupe PSA has indicated that it is putting in place a multi-pronged strategy to stay and grow in India over the long term as the French automobile giant is undeterred by the exit of a few big players from the Indian market.
The management of Indian operations is seeing many factors that will help grow the Citroen brand, under which the company will sell its models in the country.
Digital push
In India, while on the one hand, the average age of buyers is coming down, on the other, the increasing number of enquiries and sales is on the digital medium. This will augur well for Citroen brand as it has chalked out a phygital format for seamless omni-channel experience.
Citroen s first showroom in India is based on the brand s global “La Maison Citroen” concept that debuted in 2017. It is located in Ahmedabad, Gujarat.
0 Comments The Citroen C5 Aircross is set to be unveiled on February 1, 2021, marking the French carmaker’s entry into India with the debut of their premium SUV.
The Citroen C5 Aircross will be brought to India as a CKD
A sole 8-speed automatic transmission will be on offer
The C5 Aircross is expected to be priced upwards of Rs 30 lakh (ex-showroom)
Citroen C5 Aircross details
Citroën had begun trial assembly of a number of units of the C5 Aircross at the CK Birla facility in Tamil Nadu last year, with the intention of using them as test mules. The C5 Aircross will be sold in a single trim level and is expected to include features such as an electronic parking brake, dual-zone climate control, powered tailgate, split-LED headlamps with DRLs, a panoramic sunroof, powered driver’s seat, an 8.0-inch touchscreen infotainment system, and a 12.3-inch digital instrument cluster.
Al Rostamani Trading Company launches New Citroën showroom in UAE
New showroom based on the urban architectural concept La Maison Citroën
Citroën’s Advanced Comfort programme aims to bring unprecedented levels of comfort to every passenger
Al Rostamani Trading Company, the exclusive dealer for Citroën in the UAE, has unveiled the first concept showroom in Dubai.
Based on the urban architectural concept, ‘La Maison Citroën’, the new showroom is authentic, comfortable and interactive, and will provide customers with a unique experience. Strategically located on Al Ittihad Road near Al Khabaisi Port Saeed in Deira, the new showroom will showcase popular Citroën models including; the SpaceTourer , designed with the highest standards to provide occupants a relaxed ride on long trips and journeys; the C3 Aircross SUV, one of the most fuel efficient in its segment; and the C5 Aircross SUV, which features Citroën’s Progressive Hydraulic Cushions to create a smooth ride