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Little Monsters Warn Parents to Change Diapers in Campaign for Sweety

Creative 110 Add to collection BBDO Indonesia and BBDO Guerrero team up to launch radio and print campaign inspired by local myths BBDO Indonesia and BBDO Guerrero have joined forces with Sweety on a campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums. There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper.  Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness. 

BBDO Indonesia + BBDO Guerrero Philippines launch campaign for Sweety warning parents to change their kids diaper before it changes them

April 19 2021, 12:05 pm | BY Kim Shaw | No Comments BBDO Indonesia and BBDO Guerrero Philippines have joined forces with Sweety on this campaign for Sweety Silver Pants. Inspired by Indonesian myths, the campaign illustrates how parents need to change their baby’s diaper regularly if they want to prevent monster tantrums.   There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.

BBDO Indonesia & Guerrero joined forces with Sweety on a new campaign