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Apple made over $100 million in commissions from Fortnite, company executive reveals at trial
Apple made over $100 million in commissions from Fortnite, company executive reveals at trial
Michael Schmid, Apple's head of game business development for the App Store, received more than $100 million in commissions from Epic Games' Fortnite during the two years the online game was listed on the App Store.
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(Picture: Reuters)
HIGHLIGHTS
Apple made more than $100 million in commissions from Epic Games' Fortnite during the two years.
Apple’s App Store editorial team spent $1 million for Fortnight's marketing, an executive revealed.
Apple had previously revealed that Epic earned $700 million from the iOS version of Fortnite.
CaliforniaUnited-statesOaklandKyle-andeerKaren-dunnMichael-schmidTim-cookEpic-gamesUs-senateApp-storeApple-appEpic-game-fortnite By Stephen Nellis on May 20, 2021 6:45AM
In two years.
Apple made more than US$100 million (A$129 million) in commissions from Epic Games' "Fortnite" during the two years the online game was on the App Store, an Apple executive testified.
Michael Schmid, Apple's head of game business development for the App Store, took the stand during the third week of an antitrust trial in federal court in Oakland, California.
Apple kicked the popular game off its App Store last year after Epic introduced its own system for in-app payments.
Epic then sued Apple alleging that the iPhone maker had abused its power over developers by forcing them to use Apple in-app payment technology, which charges commissions of 15 percent to 30 percent.
CaliforniaUnited-statesOaklandKyle-andeerMichael-schmidTim-cookUs-senateApple-appEpic-gameApp-storeAppleCommissionsApple made more than $100 million in commissions from ‘Fortnite’ – executive at trial
FILE PHOTO: Fortnite game installing on Android operating system is seen in front of Apple logo in this illustration taken, May 2, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
May 19, 2021
By Stephen Nellis
(Reuters) – Apple Inc made more than $100 million in commissions from Epic Games’ “Fortnite” during the two years the online game was on the App Store, an Apple executive testified on Wednesday.
Michael Schmid, Apple’s head of game business development for the App Store, took the stand during the third week of an antitrust trial in federal court in Oakland, California. Apple kicked the popular game off its App Store last year after Epic introduced its own system for in-app payments.
CaliforniaUnited-statesOaklandSan-franciscoStephen-nellisKyle-andeerMichael-schmidRichard-changTim-cookMicrosoft-corp-xboxUs-senateApple-incWhat you need to know
Apple reportedly made $100 million in revenue from Fortnite when it was on the App Store.
That figure was revealed when Apple's Michael Schmid testified earlier today.
Apple made a ton of money off of Fortnite when it was in the App Store.
As reported by Bloomberg, Apple made at least $100 million in revenue from Fortnite when it was in the App Store. Michael Schmid, who leads App Store business development for games, revealed the figure when he testified as part of the Epic v. Apple trial on Wednesday.
Schmid wouldn't specify an exact dollar amount and declined to say if the revenue was more than $200 million, saying it would be "inappropriate" to share that information. Epic's Fortnite launched on the App Store in 2018 and was present until Apple removed it last year.
CaliforniaUnited-statesPhil-schillerCraig-federighiMichael-schmidLauren-moskowitzBloombergApple-app-store-on-fortniteApp-storeSensor-towerகலிஃபோர்னியாஒன்றுபட்டது-மாநிலங்களில்Search
Apple’s Cut From Fortnite’s In-App Purchases Is Mind-Blowing By Tyler Lee, on 05/20/2021 03:00 PDT
With the Apple VS Epic lawsuit going on, people are naturally taking sides. Some argue that Epic deserves it because they willfully violated the rules of the App Store that they were content to follow for years. Others argue that Apple’s 30% cut from app sales and in-app purchases is simply too much and that maybe a reckoning is due.
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That being said, it’s easy to see why Epic isn’t thrilled by Apple’s practices. According to a report from Bloomberg, Apple’s App Store gaming business development head Michael Schmid recently took the stand to provide testimony in the case, and he revealed that Apple made an estimated $100 million from Fortnite.
Michael-schmidBloombergApple-appApp-storeFortnite-battle-royaleமைக்கேல்-ஸ்கிமிட்ப்ளூம்பெர்க்ஆப்பிள்-செயலிசெயலி-கடைபோர்டினித்தே-போர்-ராயல்Apple Top Executive Says Company Collected Over $100M in Commissions from Epic Games’ Fortnite on App Store
7 hours ago by Steve Muchoki · 3 min read
Photo: Depositphotos
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In its defense, Apple noted that its actions have been and are justified to protect its customers from bad actors.
Apple Inc (NASDAQ: AAPL) top executive Michael Schmid, who is the head of App Store business development for gaming, testified in a federal court in Oakland, California during the third week of an antitrust trial against Epic Games. According to Schmid, Apple collected over $100 million from Epic Games’ Fortnite during the two years that the game was online.
CaliforniaUnited-statesUnited-kingdomOaklandSwitzerlandGreat-britainMichael-schmidSteve-muchokiSteve-jobsEpic-gamesEpic-games-incApple-incDay 13 of the ongoing antitrust trial between Epic Games and Apple saw the latter's head of games business take to the stand, offering more insight into how the relationship between the two.
Michael Schmid discussed how Apple worked closely with Epic on both engineering problems and marketing efforts around Fortnite.
He noted the former became "a never-ending crescendo" and a "pretty demanding relationship," with Apple staff receiving calls in the early hours of the morning and even on Christmas day to help fix issues with the popular battle royale.
Schmid confirmed he worked directly on the Epic account and was very aware of the marketing efforts arranged between the two companies, which included promotional emails, social media posts and even editorial on the App Store around big in-game events like the launch of Chapter 2.
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