Enero digital agency Orchard appoints new CEO in leadership shuffle
July 29, 2021 9:53
Enero Group has appointed Wai Kwok as CEO of Orchard, the group’s digital and creative technology agency.
A co-founder of the agency, Kwok moves up from managing partner with co-founding partners, Martin Stafford and Sarah Galletly being appointed chief technology officer and chief operating officer.
Orchard was previously without a CEO and in the new role, Kwok will continue to report to Brent Scrimshaw, Enero Group CEO.
Orchard’s executive leadership team (l-r): Minucos, Stafford, Galletly, and Kwok with Brent Scrimshaw
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Holly Minucos has been appointed chief financial officer, moving across from Enero agency Hotwire, where she was VP, global finance.
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May 13 2021, 10:59 am | BY Ricki Green | No Comments
Creative technology has always been part of Orchard’s DNA. After a stellar year; AdNews Digital Agency of the Year and shortlisted for CX Partner of the Year, Orchard has expanded its experience and creative team, welcoming three senior hires.
The new starters include Gina Hughes as experience director, Alyson Wales as brand experience director and David Mugford as associate digital creative director. The new hires are some of the best talent the industry has to offer and further extend Orchard’s creative technology capabilities.
Hughes has been in the industry for over 20 years, leading clients through human-centred design processes to create remarkable customer experiences. In her six years as experience design director at Ogilvy, Hughes helped deliver the Cannes award-winning app AAMI Smartplates, along with leading experience work for Hostplus Superannuation Creative Holidays AstraZeneca, along with digital an
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