Mobile Dev Memo News Today

Reports that X's (formerly Twitter) downloads decreased after Elon Musk's rebranding of the microblogging social network only tell part of the story.

After an extraordinarily chaotic past few weeks, the slow death of Twitter seems to be speeding up.

Apple is preparing to display more ads on their platform for the holiday season. Apple is preparing new ads in the App Store. The tech company plans to open up new search ad placements in the App Store.

Apple App Store ads might start showing up more before the year ends. The Apple App Store is reportedly set to show more ads in various parts of the online marketplace before 2022 ends.

The expansion comes as Apple’s advertising business is under increasing scrutiny.

Germany’s national competition regulatory agency is taking a closer look at Apple’s App Tracking Transparency to determine whether its anti-competitive and self-serving.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it will miss its one-month-old revenue target, tumbling shares by more than 40% in what may be a harbinger for the industry, CNBC reports.  “Since we issued guidance on April 21, 2022, the macroeconomic environment has... Continue reading »

President Biden in his State of the Union address urged Congress to crack down on social media platforms for the harms they cause to young people’s mental health. He also urged lawmakers to bar tech companies and advertisers from collecting data on and serving targeted ads to children. And while both privacy advocates and advertisers agree that protecting children’s privacy and safety is paramount, they warn against pushes for all-out bans on ad targeting.

Some experts are speculating that Apple might expand its Private Relay feature, while others think there will be improvements to its own ad tools.

A change by Apple is tormenting internet companies, especially Meta