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Have you ever stood in front of the shampoo aisle at a supermarket for ages trying to figure out what’s going to work for you? This endeavour becomes even more challenging for people who are looking for products that don’t contain certain ingredients such as sulphates, which is not suitable for dyed hair, and that are cruelty free and vegan.
New Zealand entrepreneur Jaimee Lupton says her Monday Haircare brand, which recently launched in the UAE on Namshi, Watsons and Beauty Solutions, is trying to make the shampoo shopping process a bit less stressful by offering a limited product range that is affordable and ticks many of the boxes that consumers are looking for.