How Shelcy and Christy Joseph, AKA @NYCxClothes, Are Bringing More Authenticity and Diversity to Influencing
Beyond their own successful Instagram, the Haitian sisters are encouraging brands to invest in creators of color through their agency, NYCxstudio.
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Photo: Courtesy of NYCxClothes
In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
Shelcy and Christy Joseph might be the hardest-working women in influencing. At 27 and 24, respectively, the Haitian-raised, Brooklyn-based siblings each have day jobs in addition to creating content for their over 64K followers on @NYCxclothes
Facebook Launches Black Creator Accelerator Program 'We the Culture'
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Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators.
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The initiative also incorporates programming for Facebook Watch through partnerships with production companies focused on Black creatives, and among the first shows are “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons, and “Mastery of Comedy” with Angela Yee.
We the Culture grew out of Facebook’s announcement last summer — following the murder of George Floyd — that it would invest $200 million to support Black-owned businesses and organizations, including $25 million earmarked for Black content creators.