The automotive world is changing at a rapid pace, and a global switch to electric cars seems not only inevitable but fast approaching, especially when talking about mainstream carmakers.
Porsche likes to play the “don’t call it” something game with its Panamera series. It has a five-door liftback that shouldn’t be considered a sedan, as well as a Shooting Brake that’s not to be mistaken for a station wagon.
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What made you decide to get involved with the car campaign?
When the best-in-class, world’s leading automotive brand approaches you, it’s a no brainer. The partnership was a trip down the memory lane for me because Porsche wanted to showcase my story, so it was very interesting to revisit some of my stories from the past and stitch together a narrative which tied in nicely into the Panamera’s own story.
Were you always a car fan from a design point of view?
I have two children and I’m a working mum, so for me a car can’t just be beautiful – it has to be practical too. Coincidentally, I drive a Panamera myself, so the car is the perfect blend of functionality and beauty. If you were an artist drawing the shape of it, it’s one stroke – it has beautiful soft curves which, in my view, makes it quite feminine and ties in with my personality. It’s fierce but feminine. Bold yet graceful. It doesn’t shout but it whispers; it has a quite resilient beauty which I love ab