17 February 2021 By Lauren Eads
The impact of Covid-19 and subsequent lockdowns have seen a number of changes to the ways we consume goods and services, not least a shift toward wine e-commerce and a rise in digital subscription services.
Zoe Graham and Ben Himowitz of Churchill’s Port
In the UK, a survey from Barclays Bank showed that during April 2020 household spend on digital content and subscriptions increased by 50.2%, which includes digital content platforms and home delivery services. The subscription economy is booming.
Savvy wine merchants have been quick to take note, and a fresh wave of online retailers are launching innovative new wine clubs that regularly deliver hand-picked wines to your door.
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