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Coca-Cola Joins In On The AI Conversation

In the spirit of reaching new heights in design, Coca-Cola and HS commissioned artists to create unique pieces using AI tools.

The Amazing Ways Coca-Cola Uses Generative AI In Art And Advertising

Discover how Coca-Cola is revolutionizing the worlds of art and advertising with generative AI, blending human creativity with machine intelligence for stunning campaigns

Marketing Briefing: Coca-Cola's senior director of generative AI Pratik Thakar on why the brand believes 'AI is making everyone an artist'

Coca-Cola continues to be a first mover when it comes to AI in marketing and advertising. Earlier this summer, the beverage behemoth appointed Pratik Thakar…

Don't Hire A Chief AI Officer: Do This Instead

Change management will look different across industries, and there won’t be a one-size-fits-all approach.

Coca-Cola's Pratik Thakar On The Power And Potential Of Generative AI

Days after the conclusion of its first-ever Real Magic Creative Academy, we catch up with Coke’s new global head of generative AI to find out how the brand is leveraging this technology to foster stronger connections with digital artists.

Brands' Metaverse Leads: Where Are They Now?

Until recently, many prominent brands including Disney, H&M and Coca-Cola were all-in on the metaverse. Now, times have changed and so have the business models within (some of) those companies.

Coca-Cola Masterpiece NFT sale shifts 80,000 digital assets

The Coca-Cola Co.’s NFT (non-fungible tokens) auction of its ‘Masterpiece’ collection took in $543,600 in digital asset sales.

Coca-Cola names Win Metawin as its first ASEAN brand ambassador

The Coca-Cola company has appointed influencer, actor and model Win Metawin as their first ASEAN brand ambassador for its ‘A Recipe for Magic’ campaign to celebrate the human connections made when food is shared around a table.

AI jobs: No one knows what a head of AI does, but it's the hottest new job

America’s biggest companies are hiring AI leadership as fast as they can.

Coca-Cola unveils new Coca-Cola ultimate zero sugar drink with Riot Games