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July 27, 2023
Surely only social isolation can explain Meghan and Harrys latest focus on pushing advertisers to ‘break the gender binary’.
February 28, 2023
‘Woke’ advertisers risk becoming ‘out of touch’ with British public, industry leaders say
September 6, 2022
Research shows that shoppers feel it is no longer enough to meet the minimum standards of sustainability. From greenwashing legislation to positive impact
June 13, 2022
Stop! Dont fast-forward. I love this advert! How often do you say that? Promotion that strains to impress consumers with a companys progressive imprimatur is off-putting, according to research.
April 14, 2021
The investment community is finally backing businesses with strong sustainability agendas and aligning with environmentalists on what diverse and inclusive supply chains should look like, says the co-founder and CEO of certification firm Positive Luxury.
March 8, 2021
Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF). The ongoing CO...