>> that's when sue can cade and kathleen bailey came up with the simple idea of staying open one friday a month to have a little party for their customers. cathy said, what do we do to get more women in? i went, friday night, girl's night, let's make it a party, have complimentary wine and offer a discount. >> we have these big four red dice that light up. when they come in, they have to roll for their discount. it is so funny. they bounce and it is hilarious. >> we have about 30, 40 people come in that first night. we knew we were on to something. >> the idea started to take off when amanda vernon of mindfulness and jennifer hard away of queens spa decided they wanted to participate in ladies night too. >> there really were no goals other than to create a night where people would come to the neighborhood and see how great it is and how many great stores there are here.