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Emphasize Quality. It's A Big Reason Why This Company Was Acquired.

Bronya Shillo, the founder of pioneering RTD cocktail brand Fishers Island Lemonade, spoke about why quality of ingredients matters when meeting with retail buyers, how the adage “inch wide, mile deep” guided the brand’s distribution strategy for years and how she built and maintained a relationship with leadership executives at E. & J. Gallo, which acquired her company in May.

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Cocktail-showdown

The Best Ways To Generate Buzz? Innovate, Collaborate & Breathe Fire.

Can you pair tinned fish and beer… in the same can? Kids’ cereal flavors in protein drinks – does it work? Is chili crunch and ranch dressing the perfect duo? And, why are we losing it over a “Dragnum”? The hosts discussed how brands are attempting to grab our attention and generate sales via innovation, package design and unexpected collaborations.

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Little-goat

Why Aura Bora Doesn't Need A Secret To Be Successful

Aura Bora co-founder and CEO Paul Voge spoke about how the botanical-centric sparkling water brand has cultivated a loyal community by focusing on flavor, why he believes that “the best marketing is sales and vice versa,” the reason Aura Bora discontinued its viral “Secret Menu,” how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can.

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San-pellegrino

TikTok, It's Time To Make Money. But, Is There Any For Kids' Brands?

The hosts discussed TikTok’s announcement that it will make its Shop feature available to all of its 150 million U.S. users and ways that it may benefit CPG brands, and also spoke about the challenge of marketing kids’ brands and why some excel while most fade away. They also riffed on several notable products, including beauty-centric beverages, snackable chocolate and Indian-inspired dips.

Boston
Massachusetts
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Scharffen-berger
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Lea-perrins
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Boston-round

Elevator Talk: Baloo, Alldae, !MPROV Booze-Free Cocktails, Bennu, Crooked Owl

Elevator Talk: Baloo, Alldae, !MPROV Booze-Free Cocktails, Bennu, Crooked Owl
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