Over 85% of equity release calculators provide information that is “misleading to consumers”, research from Equity Release Supermarket shows. The later life advisory service conducted an analysis of comparative websites giving them three scenarios, based around the age of the customer, their property value, and
Equity Release Supermarket launches its first TV ad this week, which showcases the platform's price comparison tool, smartER. It says the national campaign, which includes slots on Channel 4 and Sky, will bring the software, launched last September, to a “wider audience”. The fintech firm, founded in 2008, provides