Although images of suffering aka "sadvertising" motivate some people to give to not-for-profits, organizations also can benefit from a feel-good approach, the study says.
Does being in a good mood make you more generous? Researchers say charities should take note. thedailyrecord.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedailyrecord.com Daily Mail and Mail on Sunday newspapers.