Travel has gone through a year of unprecedented challenges. 2020 was, without a doubt, the single most difficult year in the hospitality industry in recent history. With that behind us, we enter unchartered waters where anything is possible.
Seeing the Post-Pandemic Travel Landscape as an Opportunity for Hotels to ‘Be Direct’
More than any time in the last decade, travel consumer purchasing habits are up for grabs.
By Nancy Huang, Senior Marketing Director at Pegasus
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In New York City, the sidewalk cafes are bustling, the parks are full of picnics, and the city s attractions are coming back to life. The city is blooming again, cautiously but happily. And tourists are coming back to town. The same is true across the United States.
While hoteliers are optimistic that the industry is starting itspath to recovery, it remains impossible to overstate Covid s effect on travel. The late Arne Sorenson, Marriott CEO, estimated in the early stages of the pandemic that Covid-19 is having a more severe and sudden economic impact on our business than 9/11 and the 2009 financial crisis combined. STR has reported YoY occupancy decreases of more than 50% nationwide. Covid-19 was a collapse, not a downturn, w