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World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates: Best Media Info

Best Media Info: While Disney+ Hotstar is eyeing to double its reach during the World Cup and a 50% increase in viewership during the Asia Cup, marketers are expecting a 10-15% reduction in CPM along with improved dem| OTT News

Havas organic revenue growth slows to 1.1%

Havas organic revenue in Q1 2023, has slowed to 1.1%

Netflix pivots to film licensing in India as originals disappoint

Producers say the team in India is taking much longer to get back to producers on pitches and struggling with not enough expertise on ground.

How has news consumption on digital platforms changed over the years

At the first edition of ‘The Future of News' Conference & Awards, curated by afaqs!, panellists discuss the impact of social media on news content.

Desi dating apps take on international rivals, matrimonial sites

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.

Dentsu South Africa, Kenya, Nigeria and Ghana launch Dentsu Creative

Partnership expands Entravision 365 Digital's presence into West Africa...

dentsu South Africa, Nigeria and Ghana launch global network, Dentsu Creative

News Flash: Dentsu Creative India appoints Sumeer Mathur as Chief Strategy Officer

He will report into Amit Wadhwa, Chief Executive Officer, Dentsu Creative India

Sumeer Mathur moves to Dentsu Creative as CSO

Sumeer Mathur moves to Dentsu Creative as CSO

Dentsu Creative India appoints Sumeer Mathur as Chief Strategy Officer

He will report into Amit Wadhwa, chief executive officer, DENTSU CREATIVE India.