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This Scented Billboard Helps Identify the Early Symptoms of Covid-19

Creative 0 Add to collection Havas agency HOY teams up with appliance store ATMA on 'Billboard Taster' Havas agency HOY BUE, together with ATMA, has created the 'Billboard Taster', an interactive activation carried out in Argentina shopping malls to detect the early symptoms of Covid-19.  What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement. But in reality, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice). If the person did not notice the smell, they are prompted to immediately contact the WhatsApp line of the National Ministry of Health.

Behind the Work: How an Aromatic OOH Campaign is Helping Argentinian Commuters Suss Out Covid Symptoms