Big Hit and Universal Music Will Launch a New Boy Band Together
Big Hit and Universal Music Will Launch a New Boy Band Together
The new boy band will come out of a televised audition process set to begin airing in 2022, and the two powerhouse companies are teaming up to form a new LA-based label as well
Ethan Millman, provided by
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Universal Music Group (UMG), the world’s largest music company, and Big Hit Entertainment, the Korean record label behind international superstars BTS, are partnering in a new label joint venture to develop a new boy group, the two companies announced in a pre-taped livestream on Wednesday.