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Heinz eyes gut health trend with new brand The Fermentologist

By Niamh Leonard-Bedwell2021-05-27T09:00:00+01:00 Source: Unsplash The Fermentologist would likely make Heinz the biggest name with significant presence in the UK gut health arena Heinz looks set to capitalise on the gut health trend via a brand called The Fermentologist. The fmcg giant has registered the name with the IPO under class 29, which accounts for pickled and preserved vegetables and milk products; class 30 covering tea and table sauces; class 31 featuring unprocessed fruit & veg; and class 32, which focuses on non-alcoholic drinks. The launch of The Fermentologist would capitalise on the global gut health boom. A Kantar survey in March found that almost two-thirds (62%) of UK shoppers actively sought out goods that benefited their gut microbiome, such as fermented foods.

Unilever and food-tech company ENOUGH to inspire plant-based food revolution

Unilever plc (via Public) / Unilever steps up plant-based protein innovation in partnership with 'ENOUGH

Twitter. Link opens in a new window LinkedIn. Link opens in a new window Email. Link opens in a new window Print London - Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market. ENOUGH s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. The global meat-free sector is experiencing explosive growth as people around the world become more conscious of the impact of animal products on their health and the planet. Recent estimates suggest the global meat-free sector will hit US$290 billion in 2035

Britain's Biggest Brands 2021: the top 100 | Britain's Biggest Brands

By The Grocer2021-04-23T10:07:00+01:00 The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales. As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.

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