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The Brand & Customer Institute at the BMW Welt in Munich is unique in the automotive industry. Here, employees and selected partners alike are given the opportunity to immerse themselves in the brands of the BMW Group. In addition to BMW, MINI and Rolls-Royce Motor Cars, BMW Motorrad has also had its own brand room at the BMW Group Brand & Customer Institute since January 2022. Red Dot Award: Brands & Communication Design and iF DESIGN AWARD Brand Architecture. The BMW Motorrad brand r.
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