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From Beer to Bricks: The Innovative Journey of Heineken's WOBO Bottle » Design You Trust

In the early 1960s, Dutch businessman Alfred “Freddy” Heineken visited the Caribbean islands, then known as the Dutch Antilles. Amidst the beauty of the islands, he found an unexpected source of inspiration: discarded garbage, including empty beer bottles. This sparked a unique idea in his mind - tr

Did Alfred Heineken Invent Bottle To Function as a Brick To Build Houses?

The 1960s invention was meant to help issues of housing in impoverished countries.

'Design: 1900 – Now' opens at the V&A