New grapefruit brand in Israel
There are orchards north of the Sea of Galilee and spread along the Hula Valley in Israel, that have different growing conditions. “This Red Premium grapefruit has different, better natural parameters than the average Israeli red grapefruit, just because of the location where they grow,” says Yosi Knop, Galilee Export’s citrus marketing manager.
This company recently introduced this variety as Red Premium grapefruit. It looks similar to other red grapefruits, inside and out. “But when you put it in your mouth, it’s totally different. It has a luxurious mouthfeel. You have a flavor explosion in your mouth. It’s delicious.” That’s because of its higher Ratio (+7.5 to 10) & Brix levels (10 - 14, compared to other grapefruits’ levels of between 6 and 7) & +45% to 55% juice content.