The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?
By:
Zachary Crockett
|
@zzcrockett
In the 2000 film
It’s a volleyball, courtesy of Wilson Sporting Goods.
Throughout the film, the volleyball enjoys
10.5 minutes of screen time worth an estimated
$1.85m+ in advertising value. And for this exposure, Wilson paid a grand total of $0.
Each year, hundreds of brands cars, computers, clothing, kitchen appliances, and lawn chairs grace the silver screen.
Sometimes brand appearances are overbearing (think a 30-second-long glamour shot of a Lexus driving down the coast); other times, they’re so subtle you might miss them if you blink.
It's one of those questions that you've probably never thought about but can't get out of your head once you do: Why don't you commonly see Bob Ross' paintings.
Why it’s nearly impossible to buy an original Bob Ross painting
The famed TV artist was one of history’s most prolific painters. But you’re not likely to find his work on the open market.
By:
Zachary Crockett |
@zzcrockett
Bob Ross is not a hard man to find.
Though he died in 1995, the late TV painter remains an omnipresent cultural staple. His Chia Pet perm, nap-inducing voice, and meme-worthy sayings “
Happy little trees!” have transcended time. On YouTube, old episodes of his show,
The Joy of Painting, boast ~
450m views.
Online, you can acquire Bob Ross paints, Bob Ross brushes, Bob Ross underwear, Bob Ross coffee mugs, Bob Ross energy drinks, Bob Ross watches, and Bob Ross toasters.
How a secretary and single mom invented Liquid Paper thehustle.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehustle.co Daily Mail and Mail on Sunday newspapers.
The secretary who turned Liquid Paper into a multimillion-dollar business
Bette Nesmith Graham invented one of the most popular office supplies of the 20th century. Today, she’s largely been forgotten.
By:
Zachary Crockett
|
@zzcrockett
April 23, 2021
On a warm Texas night in 1956, Bette Nesmith later known as Bette Nesmith Graham sat in a garage surrounded by buckets of white tempera paint, empty nail polish bottles, and handmade labels.
She didn’t know it then, but she was on the brink of something magical.
The product she would eventually create
Liquid Paper, a white correction fluid used to conceal handwritten or printed typos would become one of the world’s most popular and enduring office supplies.