“After an extraordinarily successful launch in Europe, where many shops in Italy and France completely sold out, we’re thrilled to be bringing our latest Nutella innovation to Ireland, James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland, said. We’re confident that Nutella fans will love the delicious taste and enjoy sharing their Nutella Biscuits with loved ones.”
The Nutella Biscuit sharing packs are available in most retailers including Dunnes, Musgraves and Aldi at a RRP €3.50, and the tubes will be launching from February at a RRP of €2.50.
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Ask the Supplier: Driving confectionery in the festive run-up Print
Sponsored by Ferrero.
Vikas Sharma, who runs the 2,500sq ft Thrifty’s convenience store in St Helens, Merseyside, asks: “How can I drive sales of confectionery in the run-up to Christmas?”
Levi Boorer, customer development director at Ferrero UK & Ireland, replies: “2020 has had its challenges, but with this comes plenty of opportunities for retailers to tap into, especially in the lead-up to Christmas.
“With shoppers visiting their local convenience stores more regularly during lockdown, and government restrictions still in place, we expect this to continue.
“This means there is a real opportunity to tap into this sustained footfall by stocking a strong core range of chocolate confectionery that will appeal in the final run-up to the festive season.
15th December 2020
Ferrero UK is launching its spring 2021 campaign with a range of new launches and a combined £5.8m advertising investment. With a big focus on the importance of stocking the core Ferrero range alongside seasonal products, the aim is to ensure retailers can maximise their sales throughout the entire season.
Levi Boorer, Customer Development Director at Ferrero, commented: “Despite the context of spring 2020, having to remain away from our loved ones during the pandemic has left shoppers feeling sentimental and more appreciative than ever. While upcoming spring occasions may be enjoyed in smaller groups depending on any restrictions, people will likely be eager to make the events even more special and turn to more premium brands to add some sparkle.