2023 Ford F-150 Lightning
Very little is known about this all-electric F-150. We do know it will be very important to Ford Motor Company to have their best-selling nameplate with an electric version. This will align them for the future and also align them against the Tesla Cybertruck.
Ford has been tight-lipped about range and performance of the EV F-150 but has said it will have the fastest acceleration of any F-150 currently on the market. The dual-electric motors will surely crank out horsepower and a crazy amount of torque. Just how much remains uncertain.
One thing is certain, Ford will need the F-150 Lightning to be both powerful and capable with range exceeding 400 horses. The most important factor will be how payload and/or towing diminished that range. This is the electrified elephant in the room when it comes to EV trucks, both for Ford and Tesla.
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Dealerships were, until recently, the only way you could buy a car. But with the rise of Tesla’s online purchasing model, the long-term sway of the once all-mighty showroom looks to be in doubt.
Some don’t bat an eyelid when it comes to premiums applied to hot new cars on dealer forecourts. The only problem is, for most customers it doesn’t fly in the age of digital consumerism. Savvy shoppers will hunt for the best prices online, and if you’re a dealer, you’re going to have to justify any markup over the MSRP especially when it’s to the tune of $10,000.