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Earlier this month, the Federal Communications Commission (FCC)
issued an enforcement advisory to remind broadcasters of their
sponsorship obligations.
What is the Sponsorship Identification
Rule?
Under section 317 of the Communications Act of 1934 (the
Sponsorship Identification Rule), when a broadcast station
transmits any matter for which money, a service, or other valuable
consideration is either directly or indirectly paid or promised to,
or charged or accepted by, such station, the station, at the time
of the broadcast, must make a disclosure that states: (1) that such