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Press Release – Flinders University What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite , has found participants with an … What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? A new study from Flinders University, published in Appetite, has found participants with an automatic bias towards soft drinks – or difficulty resisting sweet drinks compared to non-sweetened control beverages (e.g., water) – are more responsive to the advertisements than those without these tendencies.

Flinders universitySouth australiaMarika tiggemannAmber tuscharskiEva kempsAustralian research council discoveryFlinders university professor of psychology eva kempsAustralian bureau of statisticsPress releaseFlinders university professorPsychology evaProfessor kempsSugary drinkAustralian research councilDiscovery projectNew zealand