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EU beef advertisement undermines climate goals published : 16 Jul 2021 at 04:00 If the sound of beef sizzling on the grill brings tears to your eyes, you re a real beefatarian. That s the opening line of a TV ad produced by a European advertising campaign called Proud of European Beef. Just more advertising silliness? No, because the European Union is paying 80% of the cost of it. The United Nations Food and Agriculture Organization s 2013 report Tackling Climate Change Through Livestock states that beef contributes 41% of the greenhouse-gas (GHG) emissions from the entire livestock sector, and also has the highest emissions intensity that is, the highest GHG emissions per unit of protein of any animal products. That is largely because ruminants belch and fart methane, an extremely potent greenhouse gas. As a result, rearing beef cattle brings about, on average, six times the contribution to global warming as non-ruminant animals (for example, p

United statesFrance generalBill mckibbenJane goodallJoe bidenAgriculture organizationWorld health organizationEuropean commissionLondon royal institute of international affairsEuropean unionCommission on foodArctic national wildlife refugeUnited nations foodTackling climate change through livestockRoyal instituteInternational affairs