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Despite economic turmoil and the disruption caused by COVID-19, the drive for digital transformation in the enterprise is, if anything, getting stronger. In September last year, Gartner reported that 69% of boards of directors in the US, EMEA and APAC had accelerated their digital initiatives following COVID-19 disruption, and were looking to increase their spending on technology. PwC s 24th Annual Global CEO survey also found that nearly half of CEOs were expecting to increase their long-term investments in digital transformation by over 10%, and that a further 34% expected moderate increases of up to 9%.
However, there s more than one kind of transformation. Much of the digital transformation of 2020 focused on continuity; using digital technology and new working models to maintain operations through repeated lockdowns. Where pre-pandemic talk of transformation centred on innovation and disruption, last year s was all about day to day operations. Now, though,