Mortgage Cross-Selling
“Mortgage Marketing University introduces key concepts of mortgage marketing. Experienced practitioners can use MMU to test their knowledge, while mortgage executives and loan originators will benefit from a better understanding of how mortgage marketing works,” said Hayes. “Our goal with MMU is simple; we want to help mortgage professionals grow their careers and their businesses.”
About Top of Mind Networks:
Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry’s most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind’s SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, “set it and forget it” workflows and award-winning content, mortg
ATLANTA, Ga., Jan 12, 2021 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.
“Top of Mind has succeeded in the current market by meeting lenders’ demand for an easy-to-implement marketing automation platform equipped with the content and workflows they need to begin increasing volume on day-one,” said Top of Mind EVP of Sales Nick Belenky. “Between our expansive library of creative content and push-button ‘Blueprints for Success’ automated workflows, Surefire is unparalleled in its ability to help lenders to execute comprehensive, multi-channel marketing campaigns that win new business, delight borrowers and retain clients for life.”
ATLANTA, Ga., Dec 15, 2020 (SEND2PRESS NEWSWIRE) Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.
Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified – for instance, when a prospect’s FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer’s credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a triggering event at the enterprise or individual loan originator (LO) level. Prescriptive scenarios make it effortless for loan originato
Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers americanpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from americanpress.com Daily Mail and Mail on Sunday newspapers.
Integration combines Surefire CRM’s powerful marketing automation with intelligent alerts from Sales Boomerang that enable 30% lift in loan volume
(ATLANTA, Ga.) NEWS: Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.
Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified – for instance, when a prospect’s FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer’s credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a triggering even