NBA debuts new global brand campaign That s Game ahead of 2021 NBA Playoffs
The new campaign demonstrates how the NBA has advanced the game, grown its community and impacted culture throughout the league’s storied history.
Official release
May 21, 2021 2:36 PM
This is more than basketball. It s what connects us all and keeps us coming back for more. That s the NBA. #ThatsGame
NEW YORK, May 21, 2021 – The NBA today unveiled “That’s Game,” its new global brand campaign, which will tip off at the start of the 2021 NBA Playoffs on Saturday, May 22 and continue with the league’s upcoming 75
th anniversary season highlighting pivotal moments on-court and beyond, from iconic plays in-arena to the impact players have in the community. The new campaign, created in conjunction with creative agency Translation, demonstrates how the NBA has advanced the game, grown its community and impacted culture throughout the league’s storied history.
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