Two months after Norwegian Air Shuttle ended transatlantic flying to focus on routes closer to home, a new Norway-based airline has unveiled plans to enter the low-cost long-haul market.
Norse Atlantic Airways aims to begin service by the end of 2021, connecting destinations such as New York, Los Angeles and Miami in the US with European cities like London, Paris and Oslo. The carrier intends to operate its network using Boeing 787s.
If the business model sounds all too familiar that is because a key investor leading the startup is industry veteran Bjørn Kjos (
pictured), the co-founder of Norwegian who steered the company’s rapid expansion into the transatlantic market. He stepped down as CEO of the airline in July 2019 as part of a restructure.
Months after low-cost airline Norwegian Air, known for its low-cost long-haul flights, announced it would be ending its cheap, transatlantic service, a new contender may be taking up the reins.
Cue Norse Atlantic Airways, an airline based in Norway founded by airline industry veterans, including the former CEO of Norwegian Air.
Norse Atlantic Airways plans to operate low-cost, long-haul service to New York, Miami, and Los Angeles from London, Oslo, and Paris, Reuters reported this week. If the transatlantic service is successful, the airline has plans to expand routes into Asia.
Flights are expected to begin by the end of the year.
The Straits Times
Virgin Atlantic jet turns back to London s Heathrow airport after laser attack on pilots
A February 2021 photo show s British Airways jet flying over residential houses as it prepares to land at Heathrow Airport.PHOTO: AFP
PublishedMar 17, 2021, 2:21 am SGT
https://str.sg/JjCp
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