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Mark Robinson
Photo: Photosport
INEOS will not appear on the front of All Black jersies, instead it will be on the back of the shorts and on the front of their training gear.
Last month Greenpeace said they were worried that aligning with the company could harm New Zealand s clean, green image.
However Robinson says they ve put a lot of work into the deal and their decision wasn t taken lightly. We know that rugby in this country attracts a lot of scrutiny and any major decision we make comes with a fair degree of accountability as well. So, we expect that, we welcome it, we think it s healthy for the game and for discussions within New Zealand and certainly we re really comfortable with the due diligence we ve done.
There has been speculation the INEOS deal could be worth around $8m to New Zealand Rugby. The new partnership means the New Zealand sides will join the impressive INEOS stable of sports teams and benefit from a collaboration of ideas. INEOS has the Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team; INEOS TEAM UK sailing team, and football clubs OGC Nice and FC Lausanne-Sport as part of its sport performance group. “To partner with INEOS and be part of such a unique and diverse global sports performance group is an exciting new venture,” NZR CEO Mark Robinson said in announcing the deal on Wednesday.