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Pokemon games didn t make Pokemon famous. Pokemon made Pokemon famous
In just 25 years Pokemon has become the most lucrative media franchise on the planet. Listen - 03:51
Pokemon is everywhere. Bloomberg / Getty Images
You know what Pokemon is. You might not have known what it was 25 years ago, when the world of pocket monsters made its Japanese debut as a pair of red and green Nintendo Game Boy cartridges.
But you know now.
Back then, Pokemon was a rumor in a magazine, or maybe a strange word you overheard. To not know what Pokemon was in 1996 was forgivable and believable, but today? Today, you know what Pokemon is. Everyone does. It s one of the biggest, most recognizable media brands on the planet.
Pokemon is more popular than almost everything you like
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