Marketers, get future ready
With technology and consumer behaviours pushing the acceleration of change for marketers, iProspect has launched a report that dives into the consequences of this momentum. The Drum picks out the key trends for brands.
The world of marketing is evolving at a superfast clip, making it challenging for marketers to make sense of the changes and keep pace with them.
As per the findings of a recent report ‘Future Focus 2021: Brands Accelerated’ launched by iProspect, a Dentsu company, 32% of marketers feel that expanding commerce capabilities was the critical piece of the 2021 roadmap, and 26% see this as one of the most difficult challenges to face this year.
The report combines evidence-based research with interviews and responses from over 200 brand marketers in 29 countries
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data.
It has taken in account responses from 200 brand marketers in 29 countries.
Around 61% of the marketers polled for the report considered ‘building a highly convenient experience for the consumer’ as the most powerful lever to generate business growth.In today s world, convenience and relevancy of
media to the consumer is key and 61% of marketers, polled for iProspect s
Future Focus 2021: Brands Accelerated report, considered ‘building a highly convenient experience for the consumer’ as the most powerful lever to generate business growth.
linkedin iProspect has launched the sixth edition of the ‘Future Focus 2021: Brands Accelerated’ report. The study aims to guide marketers looking to explore the latest consumer and industry advancements for brand growth, aiming to dive deep at the intersection of consumer attention, commerce and data. The 2021 edition carries responses from over 200 brand marketers across 29 countries. The report states how convenience and relevancy of media to the consumer is key, as 61% of marketers suggest that building a highly convenient experience for the consumer is the most powerful lever to generate business growth. The findings reveal that approximately 42% of marketers believe that the linear path to purchase is still as relevant today, despite the rise of digital, whereas 32% of marketers feel that expanding commerce capabilities is important for the 2021 roadmap. However, 26% of respondents see this as one of the most difficult challenges to
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