Lamb Sales Rose During Pandemic
Thursday Apr 15th, 2021 While shoppers used to be wary due to its higher price tag, store sales of lamb jumped 28% year-over-year as of last month, according to Nielsen. Meanwhile, beef sales rose 25.6% and pork sales increased 20.5% over the same period, reported The Seattle Times. Lamb has had a tremendous 2020 and continues to track far ahead of prior year sales levels in 2021, said 210 Analytics Anne-Marie Roerink in an interview with The Food Institute. When the supply for beef, chicken and pork was tight . out-of-stocks drove people to experiment with other proteins, including lamb.
Adventurous millennial eaters and home chefs have fueled a good portion of retail demand, but there s another factor that s been boosting lamb s popularity in recent years-growing demand among first-generation Americans from the Middle East and southern Europe, where lamb is a staple.
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