INDIA New England News
Archana Anand
NEW YORK–ZEE5, the world’s largest streaming service for South Asian content, launched in the U.S., opening up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across the United States.
“The launch of ZEE5 in the U.S. is a very significant moment for us,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With ZEE5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres and more, on any screen of their choice and with a completely personalized viewing experience.”
A New Era of South Asian Entertainment : ZEE5 Launches in the U S with Priyanka Chopra Jonas as Special Guest | Bollywood
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ZEE5 launches in the U S , ushers in a new era of South Asian entertainment
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Team Zee5 foresees its second-biggest market in the US on the back of content from South Asia
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Her assessment is that in a year from now, the US would be the second-largest market for ZEE5, after India, in terms of revenue.
Zee Entertainment Enterprises (ZEE) will now spend aggressively on content, especially to fuel the growth of its video on demand (VOD) streaming platform ZEE5. Punit Goenka, MD and CEO of the media conglomerate, mentioned this recently while addressing the investors .
On Wednesday (June 23), the group announced ZEE5 s foray into the United States, the biggest VOD streaming market in the world. Archana Anand, chief business officer, ZEE5 Global, and actress, producer and author Priyanka Jonas Chopra announced ZEE5 s launch in the US.