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Chicago, Dec. 10, 2020 (GLOBE NEWSWIRE) The American Marketing Association Chicago (AMA Chicago) announces its call for entries for the 2021 BrandSmart Awards. The premier industry recognition award of brand marketing, The BrandSmart Awards, welcomes submissions from brands and agencies across the United States and worldwide. AMA Chicago organizes the annual awards program to celebrate the brand marketing industry s most inspiring work. Brands and marketers have experienced a year where being nimble has intensified, and given those circumstances, much of the brand work this year has been impressive, said Bonnie Massa, AMA Chicago Executive Director. We encourage those organizations to apply for this year s BrandSmart Awards and attend our annual BrandSmart Conference. It s the longest-running conference of its kind for brand marketers in the United States and always has an impressive program line-up, Massa added.
Researchers from Temple University, Tsinghua University, and Fudan University published a new paper in the
Journal of Marketing that explores the business impact of PPI on buyers purchase behaviors and sellers sales activities.
The study, forthcoming in the
Journal of Marketing, is titled The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment and is authored by Xueming Luo, Siliang Tong, Zhijie Lin, and Cheng Zhang. The research: (1) quantifies the impact of PPI in the sharing economy; (2) reveals buyer-side and seller-side responses to PPI; and (3) describes the role of the prior experiences of buyers and sellers.