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Farmers attending the recent 2021 virtual Pennsylvania Dairy Summit heard from dairy checkoff leaders on “What has Dairy Checkoff Done for You Lately?” National dairy checkoff group Dairy Management Inc. and regional checkoff American Dairy Association North East presented four sessions highlighting the farmer-directed checkoff’s priorities. “Dairy farmers’ core checkoff goals are to build sales and trust in dairy, and we explained how their investment is leveraged on the local and national levels to meet those goals,” said ADA North East CEO Rick Naczi. Naczi joined DMI President Barb O’Brien and other national leaders in an interactive session on the progress of dairy checkoff since it was established by farmers in 1983. Since then, per capita dairy consumption has grown by 80 pounds per person to 683 pounds.

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