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Recreating a Lost American Whiskey

Recreating a Lost American Whiskey
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ADIs Craft Spirits Competition Announces New One-of-a-Kind Benefits

April 01, 2021 HAYWARD, CA  The American Distilling Institute (ADI) announces today two new national liquor retail partners Binny’s Beverage Depot and K&L Wine Merchants which, in addition to Total Wine & More, are joining with ADI to help promote the top award winners of this year s Judging of Craft Spirits. Best of Class winners will receive the option to meet with top sales executives to discuss potential sales and placement opportunities. “We are always pleased to be able to bring new benefits to our medal winners,” says Eric Zandona, ADI’s Director of Spirits Information and Judging. “Forging these new partnerships adds tremendous value to winning an ADI medal. Beyond just marketing attention for winners, ADI is now able to offer craft spirit producers a real opportunity to potentially expand their retail presence across multiple states.”

Go west: Westland Distillery redefines American whiskey

An early love-turned-profession Hofmann grew up in Tacoma, Washington and was interested in flavor from an early age. “I was fascinated by the idea of things tasting different, especially the simplest things,” he says. “The beauty of whiskey is that it’s four ingredients, and one of them is water, and yet it’s one of the most complex beverages on the planet. I became enraptured by the idea of distilling and taking this very simple, humble thing like barley, an ancient grain, and turning it into this complex beverage.” He got his start distilling apple brandy in his University of Washington dorm with a converted water purifier during his freshman year of college. An obsession soon took hold, and before long, he dropped out of school to study distilling at the Institute of Brewing & Distilling in London and Heriot-Watt University in Edinburgh.

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