Product names or descriptors such as ‘CBD gin’ or ‘rum infused with CBD’ could prove problematic in the UK, says the Portman Group, as it sets out guidance on marketing CBD.
Any references to CBD should be done in a factual and ‘non-emotive’ way, adds the group – ultimately urging producers to seek legal advice before placing products with CBD on the market.
Meanwhile, any words or images which make reference to recreational cannabis (which is illegal) should be avoided; as should also claims about health or mood change.
With the CBD market evolving with more and more entrants, the Portman Group, the alcohol industry’s self-regulator, has set out its guidance on marketing the cannabinoid. However, the law around such products is complex – and likely to be even more so when considered with alcohol – while the Portman Group itself has an advisory rather than legal weight in determining which products are acceptable.
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Monday, 8 March 2021 15:12
Travel Retail Sustainability Week, the duty free and travel retail industryâs first virtual event dedicated solely to sustainability, takes place on 19-23 April.
Two major liquor companies are to demonstrate their commitment to creating a sustainable world during the inaugural Travel Retail Sustainability Week virtual event (19-23 April).
Beam Suntory and Brown-Forman Corporation are the latest companies to confirm their participation in Travel Retail Sustainability Week.
The two companies will have a strong presence at the first industry forum dedicated solely to sustainability. The event features an
The Sustainability Pitch allows industry stakeholders to showcase sustainability focused products, packaging, services, concepts and wider corporate initiatives during the five-day event.
In the first decision of its kind, The Portman Group has upheld a complaint against CBD gin ‘Colorado High’ in the UK for both creating a link with an illicit drug and implying therapeutic qualities. But the craft distiller behind the gin argues adults know and understand CBD and its distinction from cannabis.
In the UK, cannabis is an illicit drug but CBD is not. However, The Portman Group deemed the product created an indirect association with illicit drugs. It also said the product created a problematic link between alcohol and implied therapeutic effects of CBD.
But craft gin company Silent Pool Distillers believes adults are familiar with CBD - and understand its distinction from cannabis. It says the Portman Group - a self-regulatory industry watchdog funded by eight alcohol industry giants - has failed to grasp the reality of the CBD market .